MoPo 2008

Anish Kapoor - Sky Mirror, New York (Photographer: striatic/Flickr)
Anish Kapoor - Sky Mirror, New York (Photographer: striatic/Flickr) (click-2-enlarge)

Eikongraphia is very proud to present the second edition of the Most Popular Architecture Blogs: the MoPo 2008.

Eikongraphia congratulates Geoff Menaugh of BLDGBLOG for writing the most popular architecture blog worldwide, for the second year in a row. Despite the fact he has worked hard on his BLDGBOOK, his position on top of the chart is uncontested.

The popularity of BLDGBLOG seems to be rooted in the fact that Geoff has effectively succeeded in blurring the boundaries between architecture and fiction. Instead of writing about architecture as defined by the discipline, BLDGBLOG has opened up architecture to the wider public with a variety of subjects, that only occasionally features contemporary design. In that sense Geoff is I think an example for all of us. He is the ‘public intellectual’ Rem Koolhaas talks about.
Eikongraphia further congratulates Dan Hill from City of Sound with his second place in the MoPo 2008, John Hill from Archidose with his third place, Alexander Trevi from Pruned with his fourth place and Ruairi Glynn from Interactive Architecture with his fifth place.

The top of the chart hasn’t much changed since last year. The internet is not so dynamic as sometimes suggested. Size makes slow, I suppose. Big blogs grow bigger, increasing their distance to new blogs.

Eikongraphia also congratulates the next twenty bloggers that made it into the MoPo 2008: Ryan McClain (MyNinjaPlease), Bryan Finoki (Subtopia), Jimmy Stamp (Life Without Buildings), Chad Smith (Tropolism), Calvin Ngan (Mirage Studio 7), Sam Jacob (Strange Harvest), Mad Architect (Architechnophilia), Brendan (The Where Blog), Jon Brouchoud (The Arch), Marcus Trimble (Super Colossal), Owen Hatherley (Sit down man, you’re a bloody tragedy), Chris Timmerman (Brand Avenue), Lynn Becker (Architecture Chicago Plus), Hugh Pearman (Hugh Pearman), Kazys Varnelis (Varnelis), Lebbeus Woods (Lebbeus Woods), Norman Blogster (PartIV), Eric (Eye Candy), Einstain (Architectual Videos) and Martin Gittins (Kosmograd).

MoPo 2008

2. City of Sound
3. Archidose
4. Pruned
5. Interactive Architecture
6. Architecture.mnp
7. Subtopia
8. Life Without Buildings
9. Tropolism
10. Mirage Studio 7
11. Strange Harvest
12. Architechnophilia
13. The Where Blog
14. The Arch
15. Super Colossal
16. Sit down man, you’re a bloody tragedy
17. Brand Avenue
18. Architecture Chicago Plus
19. Hugh Pearman
20. Varnelis
21. Lebbeus Woods
22. Part IV
23. Eye Candy
24. Architectural Videos
25. Kosmograd

A blog I would like to add is Christoph Wassmann’s Anarchitecture, a great blog that just missed the cut.

The hypothesis of the MoPo 2008 is that quality in the end results in popularity. I do realize that the twenty-five most popular blogs are not necessarily also the ‘best’ blogs. It is all just too complex, to be able to really say that. But somewhere there must be a correlation. I also wouldn’t know how to measure quality in another way than popularity. Influence, for instance, will only show through time.


The ranking of the MoPo 2008 has been calculated with the objective data that is publically available on blogs. The formula works like this:

MoPo 2008 = (Google Reader + Bloglines) + (Google + Google Images) + (Technorati Rank)

The MoPo 2008 then is a combination of the number of feed-subscribers, the transparency to search-engines and resonance in the community. Three different parameters that, I think, combined give a very well impression of the popularity of a blog.

The chart could have been calculated more precisely if all blogs would make their visitor-count available. That is however not the case. As there are also different counting-systems, it is not all that easy to set that up either. I am however thinking of putting up an interview next year. I am not yet sure all bloggers would be happy to share that figures though. I am also not sure whether it would provide us with a better image of popularity, as it for instance excludes resonance like Technorati measures it.


The selection of blogs for the MoPo 2008 is defined by four rules:
- It’s a blog
- It’s about architecture
- It’s written in English
- It’s the work of a single writer

I feel the incorporation of Spanish and German blogs in last year’s chart distorted the image, so I decided to leave them out this year. Sorry guys, maybe we should set up separate charts for each language, as I do think most people read blogs in just one language.

‘Timely’, one of the editors from Volume called the MoPo 2007 a couple months ago, as I talked to her about the blogosphere. Despite its many flaws and the fact that I needed two editions to get it to an acceptable level, the MoPo 2007 was indeed a map to the blogs on architecture.

Like a TomTom that directs you with a detour to your destination, I only later found out that I had missed some great blogs in the chart. So I was keen to improve the selection of this year’s edition. I have put some real effort into it, and I do believe the selection has improved massively. Still, if you’re blogger and you think you should have been acknowledged, please send me an e-mail and I will look into it.

If included, Eikongraphia would rank between the sixth and seventh place. As Eikongraphia has tremendously grown in the past year, that can only mean all other blogs have grown similarly too. BLDGBLOG for instance grew from a million to a total of more than three million visitors. The whole market seems to have tripled. The Chinese economy grows slow, compared to the blogosphere.

Related: MoPo 2007  

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