Filmstrips, by OMA

Rem Koolhaas/OMA - TVCC, Beijing, China
Rem Koolhaas/OMA - TVCC, Beijing, China

Am I hallucinating, or does the façade of the TVCC Building in Beijing, designed by Rem Koolhaas’ OMA, really show the iconography of the filmstrip?

How amazing would it be if the image, the eikon or icon, of the building would actually refer to the process of image making! Every hotel room would be another frame, a potential scene in the continuous film of the city. It would be exhibitionism, powered by OMA.

Rem Koolhaas/OMA - TVCC, Beijing, China
Rem Koolhaas/OMA - TVCC, Beijing, China

But I am not really sure about this iconography though. The OMA-website doesn’t spend a word on it, suggesting there is really no representation to discuss. Placing the iconography in the oeuvre of OMA however, there is an explicit obsession with pixels that looks rather familiar to the façade of the TVCC. Here the pixels just have become frames.

There were the pixels in the Gakuen Tower in Tokyo a while back, the pixels for St. Petersburg, the pixels in Singapore, even other pixels in Beijing, and the pixels in Hamburg.

The iconography of the film-frames is becoming a quite popular one in architecture, as it relates to an increasing number of buildings with a program that relates to film. At Eikongraphia I earlier discussed the folded filmstrips that Foreign Office designed for the BBC in London, and more recently the distorted historical filmframes on the façade of the Insitute for Image and Sound in Hilversum by Neutelings Riedijk.

Rem Koolhaas/OMA - TVCC, Beijing, China
Rem Koolhaas/OMA - TVCC, Beijing, China

Rem Koolhaas/OMA - TVCC, Beijing, China Rem Koolhaas/OMA - TVCC, Beijing, China
Rem Koolhaas/OMA - TVCC, Beijing, China

Rem Koolhaas/OMA - TVCC, Beijing, China
Rem Koolhaas/OMA - TVCC, Beijing, China

The project is added to the Architects and Representation (the TVCC is a Decorated Shed!) pages.


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